Samsung Launches ‘Big, Bigger, Biggest’ Festive Campaign with Free Soundbars and Vision AI TVs
Samsung announced its ‘Big, Bigger, Biggest’ festive campaign in India on Wednesday. The South Korean company is offering deals on its Vision AI-powered televisions ahead of Diwali. Customers who purchase select models can receive a premium Samsung soundbar or a Vision AI TV for free. The campaign also includes cashback benefits, zero down payment options, and free same-day installation on eligible TVs.
Festive Offers
According to Samsung, the campaign aims to make big-screen TVs more accessible during the festive season. The offers apply to select Samsung TVs, though the company has not yet listed the exact eligible models. Buyers can receive a free Samsung soundbar worth up to Rs 1,10,990 or a free Samsung Vision AI TV worth up to Rs 1,59,990. The specific free product depends on the TV model purchased and the applicable offer.
The campaign also provides up to 20 percent cashback, zero down payment options, and a three-year comprehensive warranty. Samsung highlighted its installation service for eligible Vision AI televisions. Customers who buy these models within municipal limits can get them installed within four hours of registering a request.
Vision AI TV Lineup and Additional Benefits
Samsung’s Vision AI TV lineup covers screen sizes from 32 inches to 115 inches. The sets offer AI-powered picture and sound enhancements along with smart features. Users can personalise their viewing experience for movies, television shows, sports, and other content. The televisions come in various designs intended to suit different home interiors.
In addition to the festive offers, Samsung promoted its ‘Made for India’ Plus Benefits programme. The programme bundles several services with its TV lineup. These include Samsung TV Plus, Samsung Care+, Samsung Art+, Samsung Sound+, and Samsung Finance+. Samsung TV Plus provides access to more than 200 free streaming channels. Samsung Care+ offers extended warranty benefits. Samsung Art+ includes three months of free access to the Samsung Art Store. Samsung Finance+ provides financing options with paperless processes, while Samsung Sound+ is designed to enhance the audio experience.
The campaign combines free products, cashback, and installation support to boost sales of Samsung’s larger Vision AI televisions during the festive period.