Smartphone Shipments in India Rise 3% in Q3 2025
Smartphone shipments in India have increased by 3% year-over-year (YoY) in Q3 2025, reaching 48.4 million units. The growth is attributed to a surge in new launches during July and August, ahead of the festive season.
Top Smartphone Brands in India (Q3 2025)
- Vivo: Maintained its lead with a 20% market share, shipping 9.7 million units.
- Samsung: Secured second place with a 14% market share, shipping 6.8 million units.
- Xiaomi: Took third place with a 13% market share, shipping 6.5 million units.
- Oppo: Ranked fourth with a 13% market share, shipping 6.5 million units.
- Apple: Rounded out the top five with a 10% market share, shipping 4.9 million units.
Growth Drivers
- New smartphone launches in July and August fueled the growth.
- Increased retail incentives and festive season demand contributed to the surge.
- Vendors filled channels with new stocks earlier than usual, anticipating high festive season sales.
Other Notable Trends
- Motorola: Reached a record 4 million unit shipments in Q3 2025, marking a 53% YoY growth.
- Nothing: Saw a 66% YoY surge, driven by the success of the CMF Phone 2 Pro and Phone 3a.
Outlook
Omdia expects a modest decline in the smartphone market for the full year 2025, citing a fragile recovery and sensitivity to economic tailwinds and channel correction dynamics