Meizu, the Chinese consumer electronics brand, has officially announced its exit from the Android smartphone business. The company launched the Meizu 21 in China in November 2023, and it might now become its last traditional phone to hit the market. The brand also revealed that it will now be focusing on artificial intelligence (AI) and developing both software and hardware solutions around the emerging technology. Notably, this is the second time Meizu is exiting an established business, with the first coming in 2007 when it moved away from manufacturing MP3 devices.
The information first came from a Weibo post by Li Nan, the former marketing director of Meizu, and was later confirmed by the company via a video on its website. During the announcement, company CEO Ziyu Shen stated that changes in the smartphone market were the main reason behind the pivot. He noted that users now take an average of 51 months or a little over four years to upgrade a smartphone.
Additionally, he highlighted that rival companies have also contributed to the added competition, as now many of them offer similar performance in smoothness, photography, and software experience. He added that now the Chinese brand wanted to go “All in [on] AI”. It will now focus on terminal AI devices and will offer solutions both in terms of hardware as well as software.
Going forward, Meizu will modify its Flyme OS for smartphones into an operating system for AI devices. It will also develop a new mobile OS that will focus on AI features and enable smartphones to integrate AI.