Fossil: News

Fossil Group has announced its exit from the smartwatch category. The company entered the smartwatch business nine years ago in 2015 with the Wear OS-powered Fossil Q Founder. It released the Fossil Gen 6 smartwatch in 2021, followed by the Fossil Gen 6 Hybrid in 2022, the last from the smartwatch maker. Fossil’s notable absence from the Consumer Electronics Show (CES) 2024 had led to rumors that it might be leaving the business. The Verge reported the company’s departure from the segment on January 27. Jeff Boyer, Executive Vice President and Chief Operating Officer, Fossil, told the publication that the decision to exit the smartwatch business was strategic, owing to the significant evolution of the smartwatch landscape. “Fossil Group is redirecting resources to support our core strength and the core segments of our business that continue to provide strong growth opportunities for us,” he added.